Case Studies
CA Technologies Demand Generation
Email Program
The Challenge(s):CA Technologies, a Fortune 500 company offers Internet Security products to small to enterprise size level businesses. They had a list of millions of customers gathered in various ways with various status; whether it was new customer, previous customer or new customers to CA or to the Internet security team.
The first challenge was to develop a cost effective way to communicate product news and developments to current and prospective customers as well as their Partner Channel so they can be aware of latest products and services available to customers.
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